Fujitsu Siemens Computers has raised the bar with its new end-to-end design concept, making the statement that design is the ultimate differentiator.

The IT manufacturer will be placing more emphasis on the design of its products, looking at both the interior and exterior of its products, and Fujitsu Siemens Computers is aiming to deliver innovation and user-friendliness alongside processing power. "Design is not just a fad for us, but a long-term strategic investment in the brand", said Barbara Schaedler, Chief Marketing Officer of Fujitsu Siemens Computers.

The company has as a result developed its “design language” and international design and innovation consultants IDEO partnered with the company in the process. "Developing the exterior from within" is the credo for the end-to-end design concept which the majority of 1,200 customers surveyed in a comprehensive analysis, favoured.

The clearly defined design with its 45-degree angles ensures that the user enjoys using the computer and peripherals. Blinking soft keys and the flat keyboard encourage intuitive handling. Default application keys provide swift access to a large number of functions, such as multimedia. The technological elements of the devices are immediately visible. Technology makes the difference, design shows it.

Fujitsu Siemens Computers will shortly launch three product lines in the new design:
+ AMILO
+ SCENICVIEW, ESPRIMO Mobile, ESPRIMO and CELSIUS
+ PRIMERGY